The PAWDORABLE Story
It all started with frustration. We – two sisters and absolute animal lovers – had countless times searched for beautiful toys and accessories for dogs and cats that were not only aesthetically pleasing but also high-quality and affordable. We spent hours sifting through countless shops to find suitable products – often with the result: the item arrived and looked different than expected, barely held up, or was simply unaffordable.
Eventually, we gave up the frustrated search and thought: Surely we're not the only ones who feel this way! That's exactly when the idea for PAWDORABLE was born. We wanted to create a place where the searching stops and the discovering begins. A shop that bundles all those special products that you otherwise have to painstakingly gather. Chosen with love, with an eye for design, and with the claim that they bring long-lasting joy to humans and animals.
Today, we put all our energy into PAWDORABLE – an online shop for pet accessories where you'll find high-quality products that are not only beautiful but also remain fairly priced.
Isabell
Co-Founder
Julia
Co-Founder
Dobby
Head of Dog Product Testing
Findus
Head of Cat Product Testing
What Defines Us - Quality, Design & Responsibility
For us, quality means more than just a promise. We carefully select our products – not based on trends, but on values. Many of our items come from small businesses and manufacturers within the EU who create with handicraft, passion, and attention to detail. Sustainability, fair working conditions, and high-quality materials are always at the forefront.
It is important to us that every product tells a story – of high-quality materials and timeless design. Instead of anonymous mass-produced goods, you will find items with us that bring lasting joy and are consciously chosen. In this way, we not only support independent labels but also promote responsible consumption. We want not only to offer beautiful things but also to contribute to making every purchase a positive difference.
Discover Our Brands
E-Commerce with Impact
... and because we don't just talk about responsibility but also take it seriously, we cooperate with animal shelters. Our product photos are gradually created together with real shelter residents who are currently waiting for a new home. For them, each shooting means more visibility, more chances for a new home. For us, this is not a marketing idea, but a conviction – we want to show that e-commerce can also have an impact. Our products look good, but the real stars are the animals that we bring into the spotlight together.
Do you have any questions?
Feel free to reach out anytime. We're here for you!